The most important asset for most companies is the CEO

Photo by Guille Álvarez on Unsplash

Most companies don’t have a major competitive advantage that protects their business. Most companies don’t operate in a monopoly, duopoly or oligopoly industry. So most companies are fighting tooth and nail everyday to be successful without any advantage.

So the CEO of the average company becomes the most important asset in the business. The CEO drives the culture, the CEO is responsible for major capital allocation decisions, the CEO leads the direction of the company, and is responsible for the most important hiring decisions. Each decision the CEO makes is more pronounced in a company without a significant competitive advantage.

In a business with a competitive advantage the business is able to protects its market share, it can withstand some poor decision making and still be great.

Being successful in a normal business without a significant competitive advantage requires a great CEO. They are the most important asset for the business.

Sharing some thoughts and a few observations along the way.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Isaak’s Customer relationship intelligence goes above and beyond your typical CRM

LAX Upgrades and Why We Need Them

Musk sells nearly $4 billion worth of Tesla shares : Tech Big News

BigCommerce Apps You Should Install on Your Online Store

How Data Drives Sales Operations

CalCPA Daily Clips

Salesforce Consulting Services — 8 Excellent Salesforce Tools to improve your Sales Pipeline

B2B Growth Hacking Series — A Reseller’s candid Perspective on Channel Partnership Success Factors

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Chris Lacey

Chris Lacey

Sharing some thoughts and a few observations along the way.

More from Medium

What Business Managers need to learn about People Management

The ONE question I ask product newbies

A Personal 2021 Year In Review

Create an Engaging Benefits Guide